Resubscribe Functionality in Pardot
Enabling and using the Resubscribe Functionality in Pardot can turn out to be a tricky one. To explain briefly, if a Prospect Unsubscribes from any of your Newsletters or clicks Unsubscribe from all on the Preference Center, they do not receive any communication from us. If they want to opt-in again for a Newsletter or Sign up for an event, they can now choose to resubscribe to start receiving reminders or invitations by email in the future from us. To enable this feature in Pardot a few steps need to be taken: The feature needs to be enabled from Pardot Settings Texts to be displayed on the Form, in the email and on the Resubscribe Confirmation page need to be provided. Email template needs to be created for the email that will be sent out with more information and the Confirmation Link when the prospects click the link on the form Form Layout template needs to be tweaked for this feature to work Let us start with step 1 here to enable the feature in Pardot. Image: Pardot Se...